Kristin B. Skidmore

                                            1211 Vine St. Denver, CO 80206 • (304) 617-8098 • kskidmo1@gmail.com

 

                                                                                  Qualifications Summary

 

  Innovative, fast-paced marketing dynamo with demonstrated skills in market cultivation. Goal-oriented, passionate and strategically-sound brand leader who pushes boundaries to adopt creative solutions for company needs. Outstanding relationship and customer service skills that have coupled with a get-it-done attitude to build high performing teams and positive guest experiences. Summary of skills:

 

                               • B2B Marketing                             • Recruiting & Training                        • Branding                                                                                    • Project Management                  • Social Media Marketing                    • Event Planning

                               • Media Strategy & Planning        • Sponsorship Activations                  • Email Marketing

 

                                                                                              Experience

Sales & Marketing Specialist                                                                                                                            Oct. 2013-Present

Charter Business  Greenwood Village, CO

• Created and implemented Charter Business’ first marketing plan for a newly acquired $60M commercial broadband solutions services unit  (Territory expanded to include: MT, UT, CO, WY, CA, NV, OR, WA, TX)

• Launched a progressive gift campaign in the west region to target enterprise prospects in vertical segments which generated over $1.1M in sales revenue and is projected to deliver another $964,050 in total contract value

• Lead sales trainings and spearhead corporate marketing communications for sales enablement programs, new marketing offers, referral programs, and sales incentive contests developed for specific markets to drive incremental sales, increase revenue, and increase subscriber growth

• Serve as a liaison between marketing operations, sales, and agencies to oversee the delivery of projects in a timely manner and to ensure sales delivery/fulfillment and creative are prepared for launch of campaigns and new offers

•  Prospect and manage 75+ events and sponsorships a year, ranging from Healthcare IT Conferences to business trade shows, targeting corporate leadership, business community leaders, and IT management

•  Analyze activity to execute plans within budget, measure ROI, and identify improvement areas for future strategies

 

Regional Marketing Specialist                                                                                                                      Dec. 2010-Jan. 2013

Qdoba Mexican Grill, Canticle Inc.  Barboursville, WV

• Developed, implemented, and analyzed regional marketing activities for a multi-unit franchisee

• Drove a +44% increase in catering sales by evaluating competitive activity, leveraging programs and contacts, and implementing an integrated marketing campaign to increase sales/profits

• Successfully negotiated contracts and pricing for multiple media outlets to drive brand awareness, increase customer base, and accelerate sales growth

• Negotiated a radio buy at a discount of 33% and was able to incorporate a new marketing medium to our franchise, increasing sales by 16.5%

• Contracted sponsorships for highly visible sporting events with franchise and collegiate sports teams to integrate brand experiences to resonate with our target audience

• Created and managed the collegiate brand ambassador programs to support localized marketing initiatives

 

WVU Campus Rep                                                                                                                                    May 2009-March 2010

Machine Shop Marketing  Morgantown, WV

• Established grassroots marketing initiatives to connect fans with brands, film, music and interactive media through strategic multimedia and community presence; utilizing file sharing, blogs, mobile, banner ads, and social networking

 

Retail Sales Specialist                                                                                                                                 Nov. 2007-Dec. 2010

L’Oreal  Huntington, WV

• Led my team to #1 in the nation in sales during the launch of Diesel cologne

 

Field Sales Representative                                                                                                                          June 2006-Aug. 2008 Elizabeth Arden East KY/WV

• Effectively launched multiple high-end products and propelled sales by coordinating and facilitating special events

 

                                                                                           Education

West Virginia University – Cum Laude B.S. Business Administration  Major: Marketing Minor: Communication Studies